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The primary purpose of the Balanced Scorecard is to provide a comprehensive view of business performance. It is a strategic management tool that expands the traditional notion of performance measurement by incorporating various perspectives, including financial, customer, internal business processes, and learning and growth. This multi-faceted approach allows organizations to align their activities to the vision and strategy of the organization, improve communication and monitor organizational performance against strategic goals.

By integrating different dimensions of performance, the Balanced Scorecard helps organizations understand not just how they are performing financially, but also how well they are serving their customers, the efficiency of their internal processes, and how they are preparing for future growth and innovation through employee training and development. This holistic view enables better decision-making and strategic planning, driving overall organizational success.